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Here’s WHY Electronic Dance Music Producers QUIT!


***This is a long one, take your time to read it***


There are 4 main elements that play a major role in all this… and they’re all interlinked!


Purpose -> Direction -> Growth -> Milestones


1 - PURPOSE


Most producers have high aspirations.


When asked what it is they want to achieve, a big majority of them want to find a way to live off production in some shape or form. 


That’s great, I see myself in them because that’s where I was about 10+ years ago. 


I thought I had a purpose, but I did not. 


A lot of how I took decisions back then was self-centered and transactional. 


I did everything for myself… and the road got hard, it got REALLY hard. 


If you’re in it for a few years, you have NO idea!


Took my years to develop a deep sense of the understanding behind why I do what I do in music. 


And it’s only because of this deep understanding that I stand here today having come so far in the industry. 


Producers QUIT because they have no real purpose!



2 - DIRECTION


It’s not enough knowing why you’re doing it. It actually isn't. —> You need direction. 


If you can pick up patterns fast enough to course correct yourself and see the next checkpoint, you might still be around. 


The production/artist journey becomes a war zone the deeper you go in. 


If you’ve gone ‘deep’ and haven't felt this… then you haven't gone deep enough!


You will consistently need to course correct yourself along the way. 


You will get lost fast without proper guidance. 


Producers QUIT because they have no proper direction and no tools to properly course correct! 



3 - GROWTH


Constant growth is what keeps you in the game. 


By growth, I mean looking back 3 months, 6 months ago and seeing big transformation in skill, in how you show up and your quality output. 


You need purpose + direction -> to see growth. 


I had many phases in my journey to becoming a professional producer where years used to go by, and I had a hard time seeing growth… proper high-level growth.


I’m surprised I didn’t quit…. I saw producers around me just disappearing from the scene. 


A new job promotion was what was needed for them to say, ‘ah let me grow up, this music thing will never work’. 


Producers QUIT because they see no meaningful growth!



4 -> MILESTONES


Say you have: 

  • a deep sense of purpose

  • a proper direction

  • looked back and seen proper growth.


…. Yet you’re not seeing anything really materialize. 


Not saying you should focus on the scoreboard as a sense of fulfillment…

but when you constantly look at the scoreboard and nothing’s really changing? 


That’s hard… It eats you inside… daily.  


You can’t control milestones; you can just show up and do your best. 


But what happens when your best isn't good enough? 


Producers QUIT because they see no meaningful milestones in their career!



I’ve struggled with my purpose

I’ve struggled with my direction

I’ve struggled with seeing growth

I’ve surely struggled with not reaching the milestones I set out for myself… 


I’ve been through it all and I attribute all this to 1 thing…

I should have gotten help from those more advanced than me. 


Through the years, I found success, but it took FOR-EVER. 


No regrets -> I’ve built a massively thick skin to share my knowledge with you all today.


This is why I teach and mentor high caliber students. 


I help them understand their purpose, develop proper direction, attain new levels of growth and achieve milestones they’ve set for themselves. 


It’s not an easy road but it sure changes their lives. 


If you want to chat about your situation, book a call, we’ll have a chat and build a game plan for you.


In 2017, my life changed forever - in the best way possible. 


Four years earlier I’d left my corporate job to become a full-time producer and eventually a touring artist, but things weren’t as they seemed. 


I went from struggling to produce anything to printing quality records and quality music. 


Signed to good labels. 


Grew an international network of contacts in the industry. 


Toured with gigs way bigger than me. 


Life was “a dream” until I realized something… 


I didn’t have a sound. 


Once I realized this, I started trying to fix it. That made it worse… I spent thousands of hours in production and one day something finally happened. I realized I found “my sound” and I instantly knew that I could become one of the best. 


You can produce good music but unless you find “YOUR SOUND” you will just be a commodity. 


It skyrocketed my ability to not only produce pro music but helped me double and triple my income at the same time. Several years later, I helped a producer friend find THEIR sound and realized if I could do it for him, I could do it for others… 


And a new project was born.


If you’re an electronic music producer aspiring to develop mastery as an artist or a studio professional - listen up… 


There are 3 AREAS that are required to not only achieve PRODUCTION MASTERY but exceed your goals in your music career:


1 - FUNDAMENTALS / PRODUCTION

2 - WORKFLOW / ENGINEERING 

3 - CAREER / FULL-TIME


And to add to this, the most important aspect that will completely transform your current existence as a producer to a point where you won’t even recognize yourself today… and that’s,


4 - MINDSET / VISION


How you show up and where you focus your time will make or break any chance of success you have in this industry. 


I’ve developed a unique model that producers are already implementing in their production journey. And we’re seeing growth that crushes anything you’d expect on the internet!


Here’s the massive outcome: 

What if there is a way to speed up your learning so much that just in 3 months, you’ll be at the level you would have been in 3 years if you did it by yourself. 


NO, I’m not talking about tips and tricks of what professionals do…


I’m not even talking about learning secrets of other pro producers…


I’m talking about a system I’ve designed that will completely change the way you’ve seen production so far. It will build you up to become lethal in your DAW and get you to production mastery. 


At that point, you can do WHATEVER you like with it. You’ll have the superpower to:

  • Build your artist career, grow your brand and tour… and/or

  • Run your studio business and live off of music instead of staying at that job you don’t care much about. 


This is a level of freedom that is not only powerful but worth modeling. 


I regularly get producers messaging me… “Yo Varti, how did XYZ artists improve so fast? I know he’s been through your program… How did that even happen so fast?”


Here’s how it works:

I developed a training that walks through this concept step by step. 

I want to share it with you, but these are the 2 rules. 


*** BELIEF IN YOURSELF ***


You need to know 100% deep down that you deserve and absolutely want to get to production mastery. 


*** GIVING ALL YOU’VE GOT ***


If you don’t give all you’ve got, you’re not serious enough for this. 


Giving enough looks like putting in the time with no excuses. 


It looks like getting out of your comfort zone regularly to do things that scare you, knowing that you’ll go ALL IN no matter what. 


If you see yourself in this and are done dawdling around YouTube thinking that doing what everyone else is doing will get you to your goals…


IF you’re serious about production, join our private facebook group to watch this FREE training.


LET’S GO!!


Introduction Music production these days has become such a convenience. We can fire up our laptops and lay down any idea that’s in our heads. With all the modern tools available, producers often start and end a project by themselves. This convenience, even though very satisfying, has its set of issues. We often get stuck and feel uninspired. It almost feels like nothing worthy will ever come out of us. Moments like these are unproductive and depressing. Throughout my years of experience as a producer, I’ve come up with multiple ways to overcome this feeling. Most importantly, I follow this advice on a regular basis simply to avoid hitting that wall. It’s an interesting preventive measure in some way. Let’s give this list a crackdown and see what would work for you.

1. Using the same key as one of your favorite songs. Stop and think of the last song you heard that caught your attention. Why did it make you feel good? This simple reflection on a track is enough to get you going on a new track. You’ll wonder how a certain sound was crafted or what production techniques were used to achieve a specific sound. This is often enough to get the inspiration flowing. What I tend to do is to find the key of the track. This can be done by simply Google-ing it or looking it up on Beatport. I secretly always hope to land on a key that I don’t get to work with a lot. Once the key is identified, then it’s all about writing a track in that exact key. With all the infinite decisions we can take during our production process, having one made for us gets the ball rolling.

2. Pick a random key. This is self-explanatory. Pick a random key, ideally one you haven’t used for a long time. The fun part here is to experiment with church modes as well. There’s something unique about the Dorian scale that sounds interesting to me. If you’re not too sure what pitches are part of a scale, simply look it up. Whenever I open a new session, I play around the keyboard and decide on the scale, and start writing. I get into it and a couple of hours in, I have a solid idea. Not everyone is as methodical but using this approach can get you out of a stagnant vibe in most cases.

3. Pick a BPM that’s different from what you're used to. Since my early days of writing dance music, categorically I always worked in similar BPMs, anywhere between 126BPM to 130BPM. When I started opening up my scope in terms of the tempo, my perspective on writing music changed. Different BPM ranges offer a fresh vibe. I went from producing in 128BPM to 102BP. I’ve even explored writing in 92BPM. Sometimes going ahead and picking a random tempo simply to get started is all you need. Having taken the decision on the scale and bpm of the track, you’ll quickly get into it.

4. Pick a preset sound you would never use. A lot of producers look down on the idea of using presets. Well, some do, not all. I disagree since you sometimes come across a preset that’s quite close to what you had in mind. You know it will be a great fit for your track. Just use it. Knowing proper sound design will simply allow you to further adjust the aesthetics of the sound you’re after. Yes, it’s a skill you need but it doesn’t stop you from working with presets.

While I was writing my first album, I came across a process that has proven to be quite useful. I was always having a hard time finding good lead sounds for what I was writing. One Sunday night, tired of scanning through my library of sounds, I landed on a preset which I thought I would never use. I still decided to give it a shot for the sake of trying to think outside the box. It worked great. Since then, I’ve written a lot of tracks with that approach. I let myself be inspired by the least inspiring sound if that makes any sense.

5. Listen to music you don't usually listen to. I’m not a Hip Hop fan whatsoever. But sometimes, I listen to some. Even though I’m not a fan, it doesn’t mean I won’t land on a track I enjoy listening to. There’s a lot to learn from other genres. Sometimes, this path leads me to some obscure electronic music or a genre I never really paid much attention to in the past. Get out of your bubble of genres you tend to go for and listen to things you’re less familiar with. This will stimulate your mind and more often than not give you an idea for a new track.

6. Watch a tutorial video and practice it. As a producer, you’ve most probably done this already but I’ll take the time to go over it again since this is quite important. Pick a random topic in production, ideally something that’s not in the genre you focus on and replicate it. Throughout the process of replicating this exercise, you’ll find yourself with new inspiration and a new track. Ideally, watch a tutorial in your DAW of preference since replicating it will be that much easier. If you’re stuck or undecided on which tutorials to watch, think of that native plugin in your DAW that you never use and look for a tutorial on it. You’ll learn to see these tools in a new and creative way. Sometimes that’s all we need, click on my video below to get started.

7. Add a limitation to your process. I find this idea very useful. We all have multiple VSTs and plugins with such a wide variety of options and it becomes overwhelming. Pick a limitation and write your next track within that limitation. An example of that could be to write a track with one sample or one VST. My favorite is to try to write a good track under ten channels. Be creative and give this a try. Even if you don’t end up with a full song, you’ll come across something that will inspire you and move you ahead.

8. Grab any instrument and start off by recording it. I’m a guitar player. I’ve been playing the guitar for over 10 years now but I don’t truly consider myself a guitarist. While other guitarists I’ve known that have spent countless hours honing in their skills, I’ve simply used the guitar as a compositional tool. When I’m not too sure where to go with a song, I plug my electric guitar and load up Guitar Rig. A couple of loops in and several ideas later, I come up with a new part for the track I’m working on. This strategy is not limited to musical instruments. You can sample sounds all around you. Sometime last year, I was working on a track and I heard birds down the street since my window was open. I decided to go down and record those birds chirping. Those samples ended up making the cut in my album which was a great addition to my record. Those samples pushed the project forward.


9. Find someone to work with. Collaborations are great because we get someone else’s take on the track. Even though for some producers this might feel like a lack of autonomy in terms of artistic direction, overall this often works out for the best. Sometimes when we’re stuck and we’ve hit a wall, our collaborators can help us see the track in a different light which in turn gives us a new idea. Two minds are always better than one as the saying goes and there’s good truth to that. The idea is to pick each other’s brain throughout the process and get a fresh perspective on the production.

10. Deconstruct and analyze a track you like. Deconstructing a track you love gives you a lot of insight and ideas for your next production. Simply by taking note of everything you hear, you will start hearing the track differently. It always ignites my inspiration when I do this exercise. I start paying attention to different layers in the track that I might have not heard before. This gives me a deeper understanding of the production techniques used. Also, analyzing the structure and the flow of the track gives me a better appreciation of how good a song is. These are all sources of inspiration pushing us to write something new. Check out my analysis of Deadmau5's Strobe​.

My hope here is that one of these ideas will get you out of the rut and inspire you to push your tracks forward. At the end of the day, finding inspiration becomes a habit which will only push your production skills to the next level as you show up to produce consistently.

Author: Varti Deuchoghlian

Electronic Music Producer, Mixing & Mastering Engineer. For the past decade I’ve been releasing tracks on international labels, landing support from A-list producers and have been living off of my music career full-time. To date, I’ve helped over a dozen up and coming producers advance their production skills to a pro level. If you’re struggling with crafting industry standard productions, get in touch with me through my website: www.mixwithvarti.com



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