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Introduction: Unveiling the Biggest Barrier

Do you know what's the biggest reason why producers fail? It's not lack of talent or opportunities—it's self-belief issues. Many aspiring producers find themselves trapped by self-doubt and uncertainty, causing them to tame their true goals and aspirations. Instead of boldly pursuing a career in music, they put their passion on the back burner, opting for what they perceive as a more "realistic" path.

The Trap of Being Realistic

What does being realistic really mean? To me, it means settling for average. Do you want to spend your precious life being average? I certainly don't! Imagine reaching old age and looking back, realizing that you played it safe all along just to pay the bills. It's important to challenge this mindset and question whether settling for mediocrity is truly fulfilling.

Overcoming Excuses and Challenges

Now, before you get defensive and start listing all the reasons why you can't pursue your dreams—whether it's a mortgage, kids, or other responsibilities—let's take a moment to reflect. If living off music isn't truly important to you, that's okay. This message isn't for everyone. However, for those who harbor a burning desire to make music their life's work, it's crucial to acknowledge and address the barriers holding you back.

Life presents us with challenges, but they are not insurmountable. We all face obstacles and carry baggage, but even in the midst of hardship, remember that you're not alone. Embrace the idea that every challenge is an opportunity for growth and learning.

Prioritizing Your Passion

I often ask producers a thought-provoking question: If you could make a living solely from music, would you still stay at your current job? More often than not, the answer is a resounding YES, followed by "but I've got to be realistic." Here's the truth: Your number one priority should be realizing your dream of becoming a full-time music producer. Your job or that university degree you're pursuing for a safe career should come second to your passion.

Embracing Your Potential

Too many people prioritize the safe route while secretly yearning for something greater. It's time to grow up, embrace your true potential, and make a meaningful change in this world. Stop lying to yourself about what truly matters. Dare to declare your aspirations boldly:

"I want to live off music. I may not know how to get there yet, BUT I will figure it out! BECAUSE it is my destiny!"

Harnessing the Power Within

Repeat this affirmation every morning when you wake up. Believe in yourself, and you'll overcome every obstacle in your path. If you're making excuses right now, that's okay—I still believe in you. Understand that self-doubt and excuses are merely roadblocks on your journey to success. Don't pass on a defeatist mindset to the next generation. Instead, fuel the fire within you every single day.

Conclusion: Ignite Your Fire

You possess the power of the universe within you. Embrace it, harness it, and use it to turn your dreams into reality. With love and unwavering belief in your potential —— V.


In my extensive journey of connecting with electronic music producers over the years, I've had the privilege of gathering a wealth of insights into the inner workings of the industry. These conversations have illuminated what brings joy, frustration, and innovation to artists, shedding light on the evolving landscape of music creation.

Embracing Change: Moving Away from Traditional Labels

One notable shift I've observed is artists gradually veering away from traditional labels as the primary path to success. While there's much to discuss on the merits of this move—ranging from artistic freedom to financial independence—let's delve into the exciting possibilities that emerge beyond the label-centric approach.

Stepping away from labels often leads artists down the DIY (Do It Yourself) route. This transition entails taking on the responsibility of strategizing, promoting, and fully leveraging their productions. It's a transformative shift where the artist becomes the architect of their own success, forging new paths and seeking alternative avenues for visibility and recognition.

The Power of Collective Efforts

In navigating the DIY landscape, many artists are discovering the strength in numbers by forming collectives. This isn't merely a trend; it's a strategic response to the evolving demands of the music industry. The collective strategy brings like-minded artists together to pool resources, share knowledge, and collectively enhance their reach and impact. It's a departure from the solitary DIY approach, fostering a supportive ecosystem where artists thrive through collaboration rather than competition. By leveraging each other's strengths, collectives amplify their creative output and broaden their audience reach.

Engineering Success: Building Effective Collectives

Forming a successful collective requires deliberate planning and alignment of vision. It's about strategically assembling talents, fostering synergies, and capitalizing on shared expertise.

Collectives can range from intimate groups of 3-4 individuals to larger communities of 10-20+ members. The key lies in finding compatible collaborators based on artistic compatibility, complementary skill sets, and natural networking connections. Building a collective can be both intentional and organic, driven by a shared passion for music and a mutual desire to elevate each other's careers.

The M.W.V. Collective: Cultivating Talent and Resources

Within our mentorship program, we meticulously select students who demonstrate exceptional potential and unwavering commitment to their craft. Those who qualify become part of our M.W.V. collective—an exclusive community poised to become a powerhouse of talent and resources in the coming years.

Our collective offers a comprehensive suite of benefits:

 High-Level Connections:

  • Access to influential industry contacts and networking opportunities.

 Shareable Skill Sets:

  • Collaboration and skill-sharing among talented peers.

 Valuable Industry Experiences:

  • Insights and lessons learned from seasoned professionals.

 State-of-the-Art Marketing Know-How: 

  • Strategies to amplify visibility and reach.

 Cutting-Edge Production Expertise: 

  • Techniques to elevate music creation to new heights.

Embracing Growth and Community

Joining or creating a collective isn't merely a professional decision—it's a transformative journey of personal and artistic growth. It's about nurturing a supportive community where artists lift each other up, share knowledge, and collectively propel their careers forward.

Building your own collective or joining an existing one opens doors to collaborative opportunities, shared learning experiences, and accelerated growth. Together, we can redefine success in electronic music and create a thriving ecosystem where talent flourishes, creativity thrives, and boundaries are pushed.

Let's embrace the power of collectives and cultivate a culture of collaboration and innovation. The journey may be challenging, but the rewards are boundless. Build your collective, nurture your clique, and let's change the world of electronic music together—one beat at a time!


Have you ever heard the saying, "Your comfort zone is where your dreams go to die"? It's a powerful statement that resonates deeply with me, especially as I reflect on pivotal moments in my own life where stepping out of comfort led to transformative growth.

LEFT HOME

At 22, I made the bold decision to leave home and move to South Korea. The experience was daunting days would pass without hearing a word of English, and my travel anxiety escalated into generalized anxiety. Despite the challenges, this journey was a profound gift that reshaped my outlook on life. It taught me resilience, adaptability, and the immense rewards of embracing discomfort.

Leaving the familiarity of my home country forced me to confront my fears and adapt to a new culture. It was uncomfortable and challenging, but through this experience, I discovered strength and resilience I didn't know I possessed. It opened my eyes to new perspectives and taught me valuable life lessons that continue to shape my approach to challenges.

QUITTING MY JOB

Leaving behind a stable corporate job to pursue music full-time felt like a leap into the unknown. While peers were climbing the corporate ladder, I took what seemed like a ten-year step back. Yet, this decision allowed me to achieve significant milestones in music and make a positive impact on aspiring producers' lives. It showed me the value of prioritizing passion over security.

Stepping away from the security of a corporate career was one of the most daunting decisions I've made. It required courage to deviate from the conventional path and pursue my passion for music. Despite initial doubts and uncertainties, this leap of faith empowered me to fully immerse myself in my craft and make meaningful contributions to the music industry.

MENTORSHIP

Investing in a business mentorship was another pivotal moment marked by fear and uncertainty. How could I guide others if I hadn't confronted my own challenges? This experience shattered my fear of failure and empowered me to make life decisions courageously, even when they seemed daunting.

Seeking mentorship was a transformative step in my personal and professional growth. It challenged me to confront my insecurities and expand my perspective. Embracing mentorship allowed me to learn from seasoned experts, gain valuable insights, and develop the confidence to navigate challenges with resilience and determination.

Embracing Discomfort for Growth

Your comfort zone is not your ally—it's where anxiety masquerades as safety. Many aspiring producers I speak with express a desire to level up but hesitate when faced with decisive actions. The "I need to think about it" line often surfaces from fear of the unknown or self-doubt.

Embracing discomfort is essential for personal growth and professional success. It's natural to feel apprehensive about stepping into unfamiliar territory, but true growth occurs outside of comfort zones. By embracing discomfort, aspiring producers can unlock their full potential, discover new opportunities, and cultivate the resilience needed to thrive in the competitive music industry.

Boosting Confidence through Courage

There's immense power in taking decisions that scare you. Confidence is cultivated through overcoming challenges, not by avoiding them. Staying in the comfort zone may offer temporary relief from anxiety, but it stifles growth and keeps you stagnant.

Confidence grows when we confront our fears head-on and push beyond self-imposed limitations. Taking courageous steps, even when uncertainty looms large, strengthens our belief in ourselves and our capabilities. Each bold decision builds resilience and propels us toward success, both personally and professionally.

The Illusion of Safety

It's easy to convince yourself that staying where you are is the safest option. However, true growth lies beyond familiarity. Every decision you've made has shaped your present reality. To evolve as a music producer, you must embrace discomfort, challenge self-limiting beliefs, and take calculated risks.

The illusion of safety in the comfort zone often holds us back from reaching our full potential. While familiarity may offer a sense of security, it also limits growth and innovation. By acknowledging the discomfort of growth and embracing uncertainty, aspiring producers can break free from stagnation and embark on a journey of continuous improvement and achievement.

Conclusion: Embrace the Uncomfortable

Breaking free from your comfort zone is the key to unlocking your full potential as a music producer. Embrace discomfort as a catalyst for growth and progress. Challenge yourself to take bold steps, confront fears, and pursue your dreams relentlessly.

Remember, the path to greatness is paved with courage and resilience. Step outside your comfort zone, and watch as your confidence soars, your skills expand, and your music career reaches new heights.

Let's embrace discomfort together and redefine what's possible in our music journeys. The best is yet to come—let's make it happen!


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